Ternus and Joswiak on the secret design of the iPhone Duo

Apple CEO John Ternus and marketing chief Greg Joswiak discussed the secret development of the iPhone Duo, Apple's first foldable device, in a new interview, highlighting the project's unprecedented security measures. Joswiak expressed pride in keeping the project under wraps despite leaks, noting extra security protocols and a humorous codename. He acknowledged leaks revealed the foldable concept but not the correct aspect ratio, as the team successfully locked down key details. Ternus described reaching a pivotal design moment when a prototype confirmed the right direction. Apple consulted third-party developers early, who showed enthusiasm. Both executives defended the $2,000 price, framing the Duo as combining iPhone and iPad functionality.