Samsung counters Apple's foldable iPhone Duo with new campaign

Samsung launched a publicity campaign for its foldable phones to counter Apple's new Duo, a $1,999 folding iPhone unveiled Wednesday that challenges Samsung's long-standing dominance in the niche category. Samsung is touting its hardware experience and early market entry. Apple's Duo, priced just $100 above Samsung's Galaxy Z Fold 8, adopts a passport-shaped design similar to Samsung's recent model. Counterpoint expects Apple to capture 25 percent market share this year, while Samsung holds 38 percent, with analysts predicting significant competitive pressure on Samsung. Samsung responded with billboard ads in major cities and sarcastic social media posts mocking Apple's innovation. Apple's new CEO criticized existing foldables as awkward, while Samsung leverages its supply chain, including screens from its own Samsung Display unit, to maintain its edge.