Apple enters foldable market, pressuring Samsung's seven-year lead

Apple's entry into the foldable smartphone market pressured Samsung Electronics' stock, which fell 1.5% to 265,500 won on Thursday following the unveiling of Apple's $1,999 iPhone Duo, directly challenging Samsung's seven-year lead in the category. Apple's device enters a market Samsung pioneered with the 2019 Galaxy Fold, having spent years refining durability, hinges, and battery life. IDC forecasts Apple will capture nearly a third of the foldable market in 2026 and 40% in 2027, leveraging its installed base of hundreds of millions of iPhone users. Samsung retains advantages including multiple designs and price points, plus mature supply chains. Apple's entry could also expand the overall foldable market by validating the category. Pre-orders open October 16, with sales starting October 23.