Apple's "Surprise and shine." event: foldable iPhone, iPhone 18, Watch Ultra 4, camera AirPods

Apple is holding its "Surprise and shine." product event at 2:00 AM Japan time on September 10, 2026, marking the first Apple event under new CEO John Ternus, who succeeded Tim Cook. Rumors suggest announcements for a foldable iPhone, iPhone 18 series, Apple Watch Ultra 4, and camera-equipped AirPods. The event's opening video, shot on an iPhone, features Tim Cook introducing Ternus as the main presenter. GIGAZINE will provide live coverage of the announcements, with updates available through its official social media accounts on X, Facebook, Bluesky, Discord, and Threads. Prior reports indicate Apple recently added 37 hardware identifiers, including seven related to iPhones and three for home accessories. Industry analysts predict the foldable iPhone, possibly called iPhone Ultra, could ship over 10 million units in its first year.