Apple's India iPhone Price Hikes May Dent Volume, Not Revenue

business-standard.com

Apple is raising iPhone prices in India, including the new iPhone Duo at Rs 299,900, as smartphone demand weakens, but analysts say premiumisation could protect revenue growth despite expected volume declines. Apple's India shipments are forecast to fall in single digits in 2026 from 14.3 million units in 2025, versus a broader market contraction of over 15 percent. Pro models, growing 32 percent year-on-year, may drive 6-7 percent revenue growth. The Duo, an "uber-premium" foldable, is a halo product boosting average selling prices, with import duties, GST, and rupee weakness explaining much of its cost. Financing and trade-ins will be key to sustaining demand.


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Apple's India iPhone Price Hikes May Dent Volume, Not Revenue | News Minimalist