John Ternus debuts as Apple CEO, unveiling AI tools and iPhone 18 with foldable Duo

deadline.com

John Ternus made his debut as Apple's CEO at Wednesday's product event, unveiling new AI tools and the iPhone 18, including the foldable iPhone Duo priced at $1,999. The Duo's unfolded screen is 80% larger than the Pro model and 50% larger than the Max, with pre-orders starting October 16. Ternus emphasized on-device AI processing for privacy, contrasting with rivals like Meta and Google. Ternus succeeded Tim Cook on September 1, with Cook becoming EVP of the board. The pre-taped event featured entertainment and gaming, including Netflix optimization for the Duo, and highlighted Siri upgrades, Apple Watch health insights, and AirPods live translation.


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