Apple-Samsung rivalry set to expand India's foldable smartphone market

moneycontrol.com

Apple entered India's foldable smartphone market on September 10 with the iPhone Duo, priced from Rs 2,99,900, directly challenging Samsung's Galaxy Z Fold8 at Rs 1,79,999, with analysts expecting market expansion rather than simple share shifts. Samsung, which built India's foldable category since 2019, responded with newspaper ads and social media campaigns, while IDC data shows 626,000 foldables shipped in 2025, with 2026 projections exceeding 800,000 units and 25 percent growth despite an overall smartphone market decline. Analysts say Apple's premium pricing targets loyal, price-inelastic users, while Samsung leverages wider portfolios and trade-ins, with Counterpoint Research expecting Samsung to retain leadership and the category to reach 1-1.2 million units by 2027.


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