Apple CEO unveils iPhone as 'intelligent personal hub' with new Duo foldable
Apple CEO John Ternus unveiled the iPhone as an "intelligent personal hub" at Wednesday's launch event, positioning AI-powered devices as central managers of users' digital lives, a shift from the Mac-centric strategy Steve Jobs introduced 25 years ago. New products include the folding iPhone Duo starting at $1,999, iPhone 18 Pro models, AirPods 5, and Apple Watch Series 12, with pricing largely matching or slightly exceeding previous generations. The Duo offers IP68 water resistance and a powerful mobile processor for AI tasks. Apple highlighted over 300,000 apps supporting Siri AI and 2.5 billion daily requests, with analysts noting the Duo sets a new standard for foldables while targeting affluent users, professionals, and early iPad adopters.