Samsung mocks Apple's iPhone Duo launch with 'reheated leftovers' jabs and billboard blitz

Samsung mocked Apple's launch of its first foldable iPhone, the iPhone Duo, with social media posts and billboard ads, asserting its dominance in the foldable market it pioneered years ago. Samsung's social media posts, including "Imitation is the sincerest form of flattery" and "reheating our leftovers," targeted Apple's belated entry, seven years after Samsung's Galaxy Fold. The company also ran global billboard campaigns promoting its Galaxy Z Fold8, highlighting its lighter design. Apple's iPhone Duo, starting at $1,999, opens to a 7.6-inch display and features iOS 27, with availability from October 23. This marks a role reversal, as Apple, typically the trendsetter, now enters a category Samsung has championed since 2019.