Apple's $1,999 iPhone Duo enters foldable market, targets 10 million first-year shipments

Apple launched its first foldable iPhone, the Duo, priced at $1,999, entering a market long dominated by Samsung and Huawei. The company aims to leverage its vast existing user base to expand the niche foldable category rather than simply catch up. Analysts say Apple's late entry lets it shape the market, with IDC expecting 10 million units shipped in the first year, generating about $27 billion. The Duo features a 7.6-inch internal display and a 5.4-inch external screen, priced below some rivals. The move could boost foldable awareness, though Samsung is expected to retain majority share near-term. IDC projects Apple will become the largest foldable vendor by 2027, with China's market, where Huawei holds nearly 80%, a key battleground.