Apple shifts iPhone release strategy with foldable Duo and Pro-only launch

cnbc.com

Apple announced its first foldable phone, the iPhone Duo, and the iPhone 18 Pro models at CEO John Ternus' debut event, but notably omitted a standard iPhone 18, signaling a major shift in its release strategy. The new iPhone 18 Pro starts at $1,199, a $100 increase, while the previous iPhone 17 was repriced to $899 amid global component shortages. Analysts expect Apple to launch the mainline iPhone in spring 2026, splitting its annual cadence to smooth quarterly revenue. The foldable iPhone Duo, priced at $1,999, features a redesigned iOS for dual screens and Apple's new in-house C2 modem, which is 50% faster and 15% more energy-efficient than its predecessor.


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