Apple's new CEO bets on iPhone as the AI hub

huffingtonpost.it (Italian)

John Ternus, Apple's new CEO, opened his first keynote by positioning the iPhone as the central device for the AI era, arguing it is the ideal "personal intelligence hub" for users. This strategy echoes Steve Jobs' 2001 "digital hub" concept, where the Mac connected emerging devices. Ternus leverages Apple's 2.5 billion active devices as a key advantage over rivals like OpenAI and Meta, who are building new AI-specific hardware. However, analysts note Apple lags in AI quality, relying partly on Google's technology. The new $1,999 iPhone Duo, Apple's first foldable, demonstrates this bet, marking a strategic shift from Tim Cook's diversification efforts back to an iPhone-centric focus.


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Apple's new CEO bets on iPhone as the AI hub | News Minimalist