Apple CEO Ternus unveils iPhone Duo, its first foldable, at $1,999

Apple's new CEO, John Ternus, unveiled the iPhone Duo, the company's first foldable smartphone, at an event in Cupertino, California, on Wednesday. The device features a 7.6-inch display and starts at $1,999, making it the most expensive iPhone to date. The Duo, which opens to a screen 80% larger than the iPhone 18 Pro, supports Apple Pencil and split-screen multitasking. Ternus also introduced the iPhone 18 Pro and Pro Max, priced from $1,199, with preorders starting September 12 and availability on September 18, while the Duo ships October 23. Analysts note the foldable launch follows Apple's strategy of entering mature markets, though foldables remain under 5% of the smartphone sector. Ternus, who succeeded Tim Cook on September 1, faces the challenge of sustaining Apple's success while rivals like Samsung already offer foldable devices.