Apple's new CEO bets big on $2,000 foldable iPhone Duo

bbc.co.uk

Apple's new CEO John Ternus unveiled the Duo, the first major iPhone redesign in nearly 20 years, a book-style foldable starting at $2,000, marking a high-stakes gamble for the company's top product. The Duo, the largest and most expensive iPhone ever, unfolds like a small iPad and folds into a wider phone. Ternus, who helped develop it, said it avoids the "two phones stuck together" feel of rivals, aiming to redefine the foldable experience. Analysts are split on its prospects, noting foldables are just 2% of the market, with sales expected to reach only 4% in a decade. The launch follows criticism that Apple has lacked major innovation since 2007.


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