Apple raises iPhone prices in India by up to 41%

Apple raised prices on its existing iPhone lineup in India by up to 41 percent shortly after unveiling new models, marking one of the steepest hikes in any market where it has repriced in 2026. The increases buck Apple's usual practice of discounting older variants. The hikes followed Apple's September event, where new chief executive John Ternus unveiled the iPhone Duo, its first foldable phone. Apple cited rising memory and storage chip costs, driven by AI-related demand for data centers, as the reason for global price increases. US prices rose between 10 and 21 percent. India remains one of Apple's fastest-growing markets, but import duties and an 18 percent goods and services tax keep prices well above US levels. The iPhone Air saw the sharpest jump at 41 percent, and the foldable iPhone costs US$1,100 more in India than in the US, drawing swift social media criticism.