Apple launches first foldable iPhone Duo from 2,000 to 3,200 francs

letemps.ch (French)

Apple launched its first foldable smartphone, the iPhone Duo, on Wednesday, priced between 2,000 and 3,200 francs, entering a market Samsung pioneered seven years ago. The ultra-premium device was unveiled by new CEO John Ternus, who took over from Tim Cook on September 1st, alongside updates like the iPhone 18 Pro, AirPods, and Apple Watch. The Duo marks Apple's delayed entry into a segment that still sells poorly. Foldable phones remain a niche category, with Asian competitors dominating sales. Apple's high pricing reflects its strategy of refining existing technology rather than innovating first, a pattern the company has long followed.


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