Apple launches £1,999 foldable iPhone Duo in major design shift

bbc.com

Apple has launched its most expensive iPhone ever, the foldable iPhone Duo starting at £1,999, marking the first major design change in nearly 20 years under new boss John Ternus. The device, eight years in development, unfolds to resemble a small iPad and faces established rivals like Samsung and Huawei, who dominate the foldable market. Analysts note foldables currently represent only 2% of smartphone sales. The launch also introduced the iPhone 18 Pro models and Siri AI upgrades, though some experts warn the high price could limit its appeal, similar to Apple's less successful Vision Pro headset.


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