Apple's new CEO bets on $1,999 foldable iPhone in risky debut

the-star.co.ke

Apple's new CEO John Ternus unveiled the Duo, the first foldable iPhone and the product's biggest design change in nearly 20 years, priced from $1,999 in the US. The launch marks a high-stakes gamble for Ternus in his second week as chief executive. The book-style Duo unfolds into a small iPad-like screen and folds into a wider iPhone, with prices reaching $3,200. Ternus said it was "inspired by the iPad" and aimed to avoid the feel of rival foldables, which he criticized as "two phones stuck together." Foldables currently make up only 2% of smartphone sales, and analysts warn the Duo risks becoming a "premium-priced ornament" like Apple's Vision Pro headset. Apple also introduced the iPhone 18 Pro models and Siri AI, which can access personal data while keeping it private.


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