Apple iPhone 18 Pro and Pro Max launch with Siri AI and burgundy color
Apple has unveiled the iPhone 18 Pro and iPhone 18 Pro Max, featuring the new Siri AI and a burgundy color option, announced by CEO John Ternance in a pre-recorded event at Apple Park. The phones include the fastest A20 chip with new CPU, GPU, and neural engine cores, plus the longest battery life in iPhone history and an advanced Pro camera system for low-light photography. Available in deep black, refined silver, glazier, and burgundy, the devices run on-device Apple Intelligence models with private cloud computing for privacy. Siri AI works with over 300,000 apps including WhatsApp and Outlook, and offers photo editing tools like cleanup and extend. Apple Intelligence launches this month in 16 languages, with Siri AI beta starting in English and expanding to French, Japanese, Korean, Portuguese, and Spanish in October.