Apple’s New CEO Bets Big on iPhone as Your Personal AI Hub

cnet.com

Apple CEO John Ternus announced at Apple's September event that the iPhone will serve as an "intelligent personal hub," integrating AI deeply into its products, marking a major strategic shift for the company. The new iPhone 18 Pro features advanced Siri AI that can access personal context across 300,000 apps, perform visual recognition, and offer customizable voice options. Apple Intelligence also extends to AirPods 5, Apple Watch, and other devices, with on-device processing emphasized for privacy. Apple Intelligence launches in 16 languages this month, with Siri AI beta initially in English and expanding to other languages in October. The feature will not be available in China.


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