Apple's iPhone Duo shows why being late to market still pays off

Apple has released the iPhone Duo, its first foldable phone, 15 years after filing related patents and seven years after Samsung's debut, yet early testing suggests superior screen technology with minimal crease. Apple historically enters markets late, charges premium prices, and relies on design and software integration to dominate, as seen with the iPhone, iPod, and iMac. The Duo's folding hardware is expected to be copied, but its iOS software handling is already praised over Android. The company's long-term strategy, driven by Tim Cook since 2019, prioritizes usability over novelty. Critics have mocked Apple's delays for decades, but its approach typically grows markets, with Apple Intelligence now following the same pattern.