Apple’s $1,999 foldable iPhone raises a key question: Who will buy it?

au.investing.com

Apple launched its foldable iPhone Duo on Wednesday starting at $1,999, but analysts question its appeal beyond wealthy tech enthusiasts due to unclear target audience positioning. Apple executives showcased the device for work, content creation, and entertainment, positioning it as a personal AI hub, yet avoided defining the intended buyer. Analysts note strong initial sales are likely from brand loyalty, but high pricing may limit broader adoption. Foldable phones remain under 3% of the global smartphone market in 2026, with Apple expected to sell nearly 6 million units this year. Samsung holds 40% market share and mocked Apple's entry, while the category's growth has slowed.


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