Apple's iPhone Event Live: Foldable iPhone Expected at Premium Price

nordic.ign.com

Apple is holding its annual iPhone event today at 10am PT, streaming live on its website and YouTube, where it is expected to unveil new iPhones, Apple Watches, and possibly AirPods. The event marks the first led by new CEO John Ternus, with strong rumors suggesting a long-expected foldable iPhone, possibly called 'iPhone Ultra,' could debut at a premium price. Analysts also speculate the iPhone 18 Pro may cost up to $1,399, a $200 increase over last year's model. Apple has so far avoided raising iPhone prices despite industry-wide RAM cost pressures, but a foldable would likely carry a significant price jump, consistent with Apple's history of charging premiums for new products like the Vision Pro.


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