Apple launches $1,999 foldable iPhone Duo, but analysts question its niche appeal

economictimes.indiatimes.com

Apple launched its foldable iPhone Duo on Wednesday, starting at $1,999 in the U.S., but analysts question its appeal beyond wealthy tech enthusiasts and early adopters. The device features an expanded display for work and entertainment, yet Apple did not clearly define its target buyer. Analysts expect strong initial sales from pent-up iPhone user demand, but warn the high price and unclear positioning could limit it to a niche market. Foldable phones are projected to account for under 3% of the global smartphone market in 2026, with Apple's entry expected to boost shipments to 22.3 million units. Samsung remains the category leader with 40% market share.


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