Apple launches iPhone 18 lineup and foldable Duo starting at $1,999
kcra.com —
Apple unveiled its latest iPhone lineup on Wednesday, including a foldable model called Duo, introduced by new CEO John Ternus at the Steve Jobs Theater. The Duo features a 7.6-inch display, 80% larger than the iPhone 18 Pro, and starts at $1,999. The iPhone 18 Pro and Pro Max start at $1,199 and $1,299, with improved battery, camera, and performance, including 45 hours of video playback and smart focus tracking. Preorders begin Sept. 12, with the Duo shipping Oct. 23. Apple is entering the foldable market after rivals like Samsung and Google, aiming to expand a niche segment. The iPhone 18 costs about $100 more due to a memory chip shortage, and Ternus faces pressure to sustain Apple's success.