Samsung lures iPhone users to foldables as Apple prepares entry

cnbc.com

Samsung reports a 1.6-fold increase in iOS users switching to its latest Galaxy Z Fold8 series, launched in July, as Apple prepares to enter the foldable market with its first foldable iPhone unveiled Wednesday. In the U.S., 30% of Galaxy Z Flip8 buyers switched from competing brands, mostly first-time foldable purchasers. Samsung also upgraded its Smart Switch feature, enabling iPhone users to transfer data wirelessly via QR code without installing an app. Samsung pioneered the foldable category in 2019 and faces new competition under Apple CEO John Ternus. Fold8 buyers cited the thin design and multitasking display, while Fold8 Ultra users valued the larger screen as a tablet alternative.


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