Apple's iPhone Duo challenges Samsung's seven-year foldable lead

Samsung Electronics shares fell 1.5% to 265,500 won on Thursday after Apple unveiled its first foldable smartphone, the $1,999 iPhone Duo, directly challenging Samsung's seven-year lead in the category. The decline came amid broader Asian market pressure from Brent crude above $100 and Middle East tensions. Apple waited seven years to enter the foldable market, avoiding the durability, hinge, and crease issues Samsung iterated on since its 2019 Galaxy Fold launch. IDC forecasts Apple will sell 10 million Duo units in its first year, capturing 44% of segment value and nearly one-third of the foldable market by 2026. Samsung's foldable sales rose 30% year-over-year, with its Galaxy Z Fold 8 and Fold Ultra 8 each representing 40% of its foldable sales. Apple's entry could expand the market, though Samsung retains advantages in multiple designs and price points. Pre-orders open October 16, with sales October 23.