Apple CEO Ternus unveils foldable iPhone Duo in first major launch
Apple's new CEO John Ternus unveiled the latest iPhone lineup on Wednesday, including a foldable model called Duo with a 7.6-inch display, marking his first major product launch since taking over from Tim Cook on Sept. 1. The Duo opens to a display 80% larger than the iPhone 18 Pro, supports Apple Pencil, and allows split-screen multitasking. It starts at $1,999, with preorders beginning Sept. 12 and availability Oct. 23. The iPhone 18 Pro and Pro Max start at $1,199 and $1,299, featuring improved battery life, cameras, and AI-enhanced Siri. Apple enters the foldable market after rivals like Samsung and Google, with analysts noting the category remains small. The iPhone 18 costs about $100 more than the iPhone 17 due to a memory chip shortage. Ternus faces pressure to sustain Apple's success while preparing for a future beyond smartphones.