Apple's first folding iPhone set for Wednesday launch under new CEO Ternus

Apple is expected to unveil a high-priced folding iPhone on Wednesday at its Cupertino headquarters, marking the first major product launch under new CEO John Ternus and the most significant iPhone overhaul since 2017. The device, potentially costing over $2,000, comes as Apple seeks to persuade customers to adopt foldable technology, a niche market Samsung and Huawei have sold since 2019. Analysts predict Apple will secure 40 percent of the segment by next year. The event will also shift Apple's product schedule, focusing on the folding iPhone and Pro models while delaying updates to cheaper models until spring. New watches are expected, though key challenges remain on durability and water resistance.