Apple CEO to unveil iPhone lineup with expected foldable model

dailycamera.com

New CEO John Ternus will unveil Apple's latest iPhone lineup on Wednesday, with a foldable model widely expected to debut, marking his first major product event since taking over from Tim Cook on Sept. 1. The foldable launch follows rivals like Samsung and Google, but Apple waited for market viability, per analysts. The iPhone 18 will likely cost more than the iPhone 17's $799–$1,999 range due to a global memory chip shortage. Ternus faces pressure to extend Apple's success while preparing for a future beyond smartphones, as last year's iPhone 17 lineup sold well. Apple also recently highlighted AI advances, including Siri upgrades, to catch up on that front.


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