John Ternus faces his first big test as Apple CEO with a pivotal keynote

trtworld.com

Apple holds its September 9 keynote with new CEO John Ternus, expected to unveil a foldable iPhone and AI updates, testing his leadership and Apple's direction. Ternus, who succeeded Tim Cook on September 1, faces pressure to maintain operational discipline while introducing Apple's first foldable iPhone, reportedly priced over $2,000. The event also showcases revamped Siri and Apple Intelligence, following delays criticized by rivals. The keynote likely includes iPhone 18 Pro models, Apple Watches, and AirPods. Ternus, a hardware engineer, marks a leadership shift, with his debut seen as a key indicator of Apple's future strategy in hardware and AI.


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