Apple's September Product Launch Could Boost Its Stock

Apple faces a potentially volatile September as new CEO John Ternus prepares to unveil a product lineup on Sept. 9, with speculation centered on a possible foldable iPhone. The event follows Tim Cook's Sept. 1 transition to executive chairman, marking a leadership shift for the tech giant. The company's stock currently trades at $316.22, down 1.17% on the day, with a market cap of $4.7 trillion. Apple reported strong fiscal Q3 2026 results, with revenue up 16% year over year to $109.4 billion and earnings per share of $2.02, a 29% increase. Apple maintains an installed base of over 2.5 billion devices and generated $136.68 billion in trailing-12-month free cash flow, up 38.4% year over year. Foldable smartphones currently represent only 2% of the smartphone market, suggesting significant growth potential if Apple enters the category.