Apple Unveils Latest iPhone Lineup as New CEO John Ternus Takes the Stage
Apple is unveiling its latest iPhone lineup on Wednesday, with new CEO John Ternus leading the event after taking over from Tim Cook on Sept. 1. The launch is widely expected to include a foldable model. The foldable iPhone comes as rivals like Samsung and Google already offer such devices, though foldables remain a small market share. The iPhone 18 will likely cost more due to a global memory chip shortage, with the iPhone 17 ranging from $799 to $1,999. Ternus inherits a highly successful company but faces pressure to sustain momentum while positioning Apple for future disruption, as analysts note the smartphone may not remain consumers' primary tech device. Last year's iPhone 17 lineup, including an ultra-thin "Air" model, sold well.