Apple to unveil first foldable iPhone in biggest update yet

Apple is expected to unveil its first foldable iPhone on Wednesday, marking what is anticipated to be the biggest iPhone update in the company's history. The announcement, led by new CEO John Ternus, comes amid questions about Apple's business momentum and AI strategy. The event will also feature the iPhone 18 Pro models, Apple Watch Series 12, AirPods 5, and potential MacBook updates, with the foldable expected to cost around $2,000. The launch follows recent price hikes of 15% to 33% across product lines due to a memory chip shortage, and a disappointing revenue forecast in July. Ternus, who took over on Sept. 1, faces pressure to revive Apple's innovation after years of iterative updates. The foldable will compete with Samsung's Galaxy Z Fold8, while the base iPhone 18 is not expected until spring 2027, a departure from Apple's usual launch schedule.