Apple's Fall Event: Foldable iPhone and AI-Powered Siri Take Center Stage

Apple's fall event is expected to unveil a foldable iPhone and a revamped Siri, marking a key test for new CEO John Ternus to prove the company can still deliver breakthrough hardware and competitive AI. Analysts expect the high-end iPhone Pro models to be upgraded, while the foldable device, priced over $2,500, will be the main focus. Siri's overhaul, partly using Google's AI, could be Ternus's first major achievement after years of delays. Apple is a late entrant to the foldable market, but analysts say it may benefit from solving durability and screen crease issues. Ternus faces pressure to convince users and developers that Apple's AI can rival competitors like OpenAI.