Apple's Sept. 9 event to debut foldable iPhone and new CEO John Ternus
Apple's Sept. 9 event will debut its first foldable iPhone and introduce new CEO John Ternus, who succeeded Tim Cook on Sept. 1, as the company seeks to boost slowing sales. The "Surprise and Shine" showcase at Cupertino headquarters will feature the foldable device, possibly priced around $2,000, alongside the iPhone 18 with enhanced Siri, plus AirPods and Apple Watch updates. Apple faces pressure to demonstrate AI progress against rivals like Alphabet. Foldables are the only smartphone segment projected to grow in 2026, with IDC forecasting 13% sales growth, while overall shipments may drop 16.7% due to memory chip shortages. Ternus, a hardware engineer since 2001, must address investor concerns about filling Cook's legacy, which saw revenue quadruple to $416 billion.