Apple CEO John Ternus to unveil folding iPhone in Cupertino

rte.ie

Apple is expected to unveil a pricey folding iPhone at an event this evening in Cupertino, California, marking the first major product launch under new CEO John Ternus. The device, potentially costing over $2,000, represents the most significant iPhone overhaul since 2017. Ternus must convince customers they need the foldable, which analysts predict will secure 40% of the niche market by late 2027. Apple enters the category late, after Samsung and Huawei, aiming to master hinge durability and screen crease. The event may also shift Apple's schedule, delaying affordable iPhone updates until spring to smooth annual sales cycles.


With a significance score of 3.3, this news ranks in the top 11% of today's 33861 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 10,000+ subscribers: