Apple to unveil folding iPhone under new CEO Ternus

Apple is widely expected to unveil a pricey folding iPhone at a launch event Wednesday in Cupertino, California, marking the first major product overhaul under new CEO John Ternus. The device, potentially costing over $2,000, represents Apple's most significant flagship change since 2017. The iPhone generates over half of Apple's $209.6 billion annual sales, and analysts expect Apple to secure 40% of the folding phone niche by late 2027. Ternus faces the challenge of persuading customers to adopt foldable technology, which Samsung and Huawei have sold since 2019. Apple aims to solve engineering issues like hinge durability and screen creasing, though water resistance remains a hurdle.