Apple Tests Foldable iPhone Against Huawei and Xiaomi at September 9 Event

Apple is set to host its "Surprise and Shine" event on Wednesday, September 9, 2026, where it is expected to unveil a new iPhone lineup, including its first foldable device, entering a market already dominated by established competitors. Bank of America analysts predict the announcement of the iPhone 18 Pro, Pro Max, and a foldable model, potentially branded as the Ultra or Fold, featuring a book-style design with dual OLED displays and an A20 Pro chip. The firm maintains a Buy rating with a $380 price target. Apple faces stiff competition from Huawei and Xiaomi, which recently launched their own foldable phones. Despite a high expected price of $2,500, analysts forecast strong demand, with potential revenue exceeding $45 billion by next year, though Apple must prove its late entry yields a superior product.