iPhone Duo: foldable price starts at $1,999 in US, €2,399 in Italy

Apple's upcoming foldable iPhone, reportedly named iPhone Duo, will launch at approximately $2,000 for the base 256GB model in the U.S., below earlier expectations of $2,500, with Apple sacrificing some profit margins to hit this psychological price point. Bloomberg's Mark Gurman reports Apple internally prioritized the symbolic $1,999 threshold, absorbing higher memory component costs on the entry-level version, while higher-capacity models could reach up to $3,000. This strategy mirrors the 2017 iPhone X launch at $999, just under the $1,000 barrier. In Italy, the base model is estimated to cost around €2,399 including VAT and exchange rates, with premium configurations potentially exceeding €3,000. Apple's pricing approach focuses on protecting the starting price while letting richer variants absorb additional cost increases.