Apple unveils latest iPhone lineup as John Ternus takes over as CEO

independent.co.uk

Apple is unveiling its latest iPhone generation on Wednesday, with a foldable model widely expected, at an event headlined by new CEO John Ternus, who succeeded Tim Cook on Sept. 1. Rivals like Samsung, Motorola, and Google already sell foldables, but Apple waited for the market to mature. The iPhone 18 will likely cost more than the iPhone 17's $799-to-$1,999 range due to a global memory chip shortage. Ternus inherits a highly successful company but faces pressure to expand foldables beyond a niche and position Apple for a future beyond smartphones, following last year's well-selling ultra-thin iPhone 17 Air.


With a significance score of 3.1, this news ranks in the top 13% of today's 33861 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 10,000+ subscribers: