Apple investors need not worry about a $2,000 foldable iPhone price tag

Apple investors likely need not worry about a rumored $2,000 price tag for the upcoming foldable iPhone, as historical data shows consumers continue purchasing increasingly expensive iPhones despite economic headwinds like rising gas prices. JPMorgan analyst Samik Chatterjee notes a limited relationship between price and volume, with iPhone units growing about 10% from fiscal 2015 to 2026 despite a roughly 50% increase in average selling prices. Premium Pro models have also risen from 37% of shipments in 2020 to about 65% in 2025. Apple's "Surprise and Shine" keynote occurs Wednesday, with new CEO John Ternus leading his first launch. Citi estimates 5 million foldable iPhone units will sell in late 2026, and Apple stock has historically gained in the 60 days following iPhone reveals 17 times since 2007.