Tim Cook's foldable iPhone vision sets stage for John Ternus' CEO debut

timesofindia.indiatimes.com

Apple is expected to launch its foldable iPhone, possibly named iPhone Ultra, today, marking a major design shift and serving as John Ternus's public debut as CEO. The device's development was driven by Tim Cook's vision. Cook decided around 2020 to pursue the foldable category after observing rival folding handsets in Asia. His intervention redirected engineers from a folding iPad mini prototype toward a consumer smartphone, codenamed V68, which became a complex and costly project. Pricing has risen to $2,199 for baseline models due to component shortages, with premium tiers near $3,000. Apple is confident in demand, citing existing Pro Max sales approaching the $2,000 mark.


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