Apple stock historically rises after iPhone launches, but the iPhone 18 launch carries new risks
Apple stock has historically risen in the 60 days following iPhone launches, with gains in 17 instances since 2007, according to Bank of America analyst Wamsi Mohan, though the iPhone 18 launch carries new risks. The strongest post-launch gain was 20% after the iPhone 11 reveal in 2019. Ahead of Wednesday's event, shares wavered in premarket trading, with investors focused on potential price hikes, Siri AI adoption, and demand for the expected foldable iPhone Ultra, priced over $2,000. Apple faces rising memory chip costs, which have pressured profit margins and led to cautious revenue guidance. CEO John Ternus leads his first major launch, while tight memory supply from AI demand is expected to persist into 2027.