Apple unveils foldable iPhone priced above $2,000

Apple will unveil its first foldable iPhone on Wednesday, September 9, marking the biggest design change in nearly two decades for the device that generates about half of the company's sales. The launch will debut John Ternus as CEO, with former CEO Tim Cook attending from the audience. The foldable phone, developed under the codename V68, will be priced above $2,000, with some configurations approaching $3,000. The project was championed by Cook after he observed foldable devices from Samsung and Huawei during trips to Asia, and it required solving four major technical challenges including a visible crease and hinge durability. The foldable segment is growing faster than the broader smartphone market, projected to rise 13% this year to 22.9 million units. Apple believes its advanced titanium-aluminum hinge and Corning-developed glass offer a competitive advantage, and the device is the first of several ambitious products planned, including smart glasses and a desktop robot.