Apple stock's 60-day gains after iPhone reveals and what to watch at Sept. 9 event
Apple's stock has historically risen in the 60 days following iPhone reveal events 17 times since 2007, with the largest gain of 20% after the 2019 iPhone 11 launch, according to Bank of America analysis. Shares often show a modest sell-the-news dip immediately after the event before recovering. Apple is preparing for its Sept. 9 "Surprise and Shine" keynote, where newly appointed CEO John Ternus will lead his first product launch. The event is expected to feature the first foldable iPhone, speculated to cost over $2,000, alongside the iPhone 18 Pro lineup, new Apple Watches, and AI software updates. Investor reaction will likely hinge on price increases, Siri AI adoption, and foldable demand commentary, per analyst Wamsi Mohan. Apple faces memory chip inflation, prompting cautious revenue guidance and price hikes, with former CEO Tim Cook describing the situation as a "100-year flood" in memory pricing.