Apple unveils iPhone 18 lineup as John Ternus takes CEO role

Apple unveils its latest iPhone lineup Wednesday, headlined by new CEO John Ternus, who succeeded Tim Cook on Sept. 1, with a foldable model widely expected and higher prices due to a global memory chip shortage. The foldable launch follows rivals like Samsung, Motorola, and Google, but analyst Dipanjan Chatterjee notes Apple typically waits for market viability before entering, aiming to expand the niche segment. The iPhone 18 likely costs more than the iPhone 17's $799–$1,999 range. Ternus inherits a highly successful company, facing the challenge of sustaining momentum while preparing for a future beyond smartphones. Apple has also pushed AI advances, including Siri upgrades, to catch up with competitors.