Apple stock typically rises in the 60 days after iPhone reveals, with gains in 17 of 18 events since 2007

Apple's stock has historically risen in the 60 days following its annual iPhone reveal events, gaining 17 times since 2007, with the largest increase of 20% after the iPhone 11 launch in 2019, according to Bank of America analysis. The stock often shows a modest sell-the-news dip immediately after the event before recovering within 30-60 days. This year's Sept. 9 keynote marks John Ternus's first product launch as CEO, featuring the speculated $2,000-plus foldable iPhone Ultra, with Citi estimating 5 million units sold in late 2026. Investor reaction will likely hinge on price increases, Siri AI adoption, and foldable demand commentary. Apple faces memory chip inflation, prompting cautious revenue guidance and price hikes, with former CEO Tim Cook citing a "100-year flood" in memory pricing due to AI-driven demand outpacing supply.