Apple and Huawei launch foldable phones as smartphone market faces 17% shipment decline

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Apple and Huawei will launch new foldable phones next week, offering a lifeline to a smartphone market facing a predicted 17% shipment decline in 2026 due to rising component costs. Apple's September 9 event is expected to debut its first foldable iPhone, alongside standard model updates and new CEO John Ternus's keynote. Huawei will unveil the Mate XT 2, an upgraded trifold device, two days earlier. Analysts project Apple will ship over 17 million foldable iPhones by 2027, capturing about 40% of the global foldable market. IDC's Nabila Popal says Apple's entry has fundamentally altered the market's trajectory, challenging Huawei and Samsung's long-held dominance.


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