Sydney Sweeney's Sports Betting Ad Sparks Outrage from Female Athletes

Actress Sydney Sweeney is facing backlash from female athletes over a nearly nude advertising campaign for sports betting company Novig, which critics say sexualizes women in sports. The 29-year-old actress, known for "The White Lotus" and "Euphoria," posted images and videos of herself naked or semi-naked with sports equipment to promote betting options. Athletes including British runner Lucy Davis and Australian swimmer Ariarne Titmus condemned the campaign, with many sharing clips of real women in sports under the hashtag-style message "Hey Sydney Sweeney, so sehen Frauen beim Sport aus." Supporters defend the campaign as clever marketing targeting male bettors, noting Sweeney became a Novig shareholder this summer. The controversy follows her previous jeans advertisement criticism, though her Instagram campaign post has already garnered over 2.2 million likes.